How soon should a customer be contacted after they take delivery of their new vehicle as part of premium follow-up?

Contacting a customer within 24 hours after they take delivery of their new vehicle is essential for several reasons that align with best practices in customer service and sales follow-up. This time frame is considered ideal because it allows the business to capture the customer's initial impressions while they are still fresh.

Reaching out within this period demonstrates to the customer that their satisfaction is a priority and helps to establish a strong relationship right from the start. It provides an opportunity to address any immediate questions or concerns they may have, reinforcing their positive experience and reducing the chance of buyer's remorse.

Additionally, making contact within a day allows the dealership or service provider to gather feedback that can be used to improve future operations, as well as offering additional information about services and products that the customer may benefit from. This proactive approach significantly enhances customer engagement and loyalty.

In contrast, contacting the customer too late, such as after 48 hours or within a week, may lead to a less impactful communication, as the customer may have moved on from the excitement of their new vehicle and might feel that their experience has not been valued in terms of follow-up service.